LeBrandDoctor

Marketing chronicles rooted in 25 years of strategic & operational practice,organically grown with natural consumer-centric common sense (no Consulting or Politically Correct Modified B.S.), spiced up with R.O.I./accountability , out-of-the-box thinking and a dash of humour...Bam !

Monday, October 28, 2013

Marketing & Customer excellence: how could the Indian hospitality industry potentially get to the top of the world...

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As I just returned from a 10 days trip though India, I got to stay in various hotel and realized that the Indian hospitality industry holds...

Sunday, July 28, 2013

BIG DATA vs SMART DATA: the next BIG shift of strategic marketing

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Big Data is the biggest game-changing opportunity for marketing and sales since the Internet went mainstream almost 15 years ago. Big Data r...

Monday, December 31, 2012

5 IMPORTANT THINGS you can learn from 5 exemplary marketing phenomenons of 2012

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First of all, this list is not another top 10 ad campaigns or social media: it’s not about fun AD campaign or smart social media use, it is ...

Monday, October 8, 2012

The 2012 US presidential campaign: a telling case of complex brand strategy & 21st century marketing

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EXECUTIVE SUMMARY: (for the lazy or time-challenged) This election is a fascinating example of all layers & key dynamics of a comp...

Thursday, July 12, 2012

Why publicize the house when you are a house of brands ?

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EXECUTIVE SUMMARY: (for the lazy or time-challenged): It might actually be a rather sensible strategic choice for some corporation...

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About Me

Olivier J Cale: United States; Everyday and for the past 25 years, I have, from marketer, agency & management consultant positions, helped more than 200 brands develop their business, extract more revenue & profit out of their customer base.I help find the best ways for them to connect with their most important consumer segments in a truly holistic way, formulate the most relevant & differentiating value proposition and nurture mutually profitable relationships through added value communications & exceptional Customer Experience delivery...

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