LeBrandDoctor

Marketing chronicles rooted in 25 years of strategic & operational practice,organically grown with natural consumer-centric common sense (no Consulting or Politically Correct Modified B.S.), spiced up with R.O.I./accountability , out-of-the-box thinking and a dash of humour...Bam !

Showing posts with label complaint management. Show all posts
Showing posts with label complaint management. Show all posts
Wednesday, February 22, 2012

Starwood brand experience & socia media:great example of brand /customer equity waste

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As every empowered consumer & traveler, I recently posted on TripAdvisor my latest horrendous experience with the W hotel in Montreal. ...
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Olivier J Cale
United States
Everyday and for the past 25 years, I have, from marketer, agency & management consultant positions, helped more than 200 brands develop their business, extract more revenue & profit out of their customer base.I help find the best ways for them to connect with their most important consumer segments in a truly holistic way, formulate the most relevant & differentiating value proposition and nurture mutually profitable relationships through added value communications & exceptional Customer Experience delivery...
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