LeBrandDoctor

Marketing chronicles rooted in 25 years of strategic & operational practice,organically grown with natural consumer-centric common sense (no Consulting or Politically Correct Modified B.S.), spiced up with R.O.I./accountability , out-of-the-box thinking and a dash of humour...Bam !

Showing posts with label long term branding. Show all posts
Showing posts with label long term branding. Show all posts
Thursday, February 23, 2012

Should we let marketers be just fame whores ?

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http://adage.com/article/guest-columnists/stop-lin-sanity-build-lasting-brand/232846/ I want to believe as much as Tom Sullivan  in long t...
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Olivier J Cale
United States
Everyday and for the past 25 years, I have, from marketer, agency & management consultant positions, helped more than 200 brands develop their business, extract more revenue & profit out of their customer base.I help find the best ways for them to connect with their most important consumer segments in a truly holistic way, formulate the most relevant & differentiating value proposition and nurture mutually profitable relationships through added value communications & exceptional Customer Experience delivery...
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