LeBrandDoctor

Marketing chronicles rooted in 25 years of strategic & operational practice,organically grown with natural consumer-centric common sense (no Consulting or Politically Correct Modified B.S.), spiced up with R.O.I./accountability , out-of-the-box thinking and a dash of humour...Bam !

Wednesday, April 25, 2012

Why the "CMO extinction" theme is a tired climate change cliché:

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http://www.fastcompany.com/1834221/why-cmos-are-facing-extinction?partner=rss This Fast Company published blog is once again the same ...
Tuesday, March 27, 2012

The nature of True Innovation for a brand

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http://www.nydailynews.com/life-style/eats/taco-bell-introduces-doritos-taco-shell-article-1.1035078?localLinksEnabled=false As Taco Bell ...
1 comment:
Tuesday, March 6, 2012

The right talents for 21st marketing: H.R. industry missing in action

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http://www.brandrepublic.com/news/1119423/Unilever-chief-Keith-Weed-brands-adapt-evolution-consumer-selection Keith is right BUT: As a ...
Tuesday, February 28, 2012

What’s behind the rise of French brands on the global scene

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The Artist’s historic triumph at the Oscars not only warmed my French pride and special love for French cinema but it also reminded me that...
Thursday, February 23, 2012

Should we let marketers be just fame whores ?

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http://adage.com/article/guest-columnists/stop-lin-sanity-build-lasting-brand/232846/ I want to believe as much as Tom Sullivan  in long t...
Wednesday, February 22, 2012

Starwood brand experience & socia media:great example of brand /customer equity waste

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As every empowered consumer & traveler, I recently posted on TripAdvisor my latest horrendous experience with the W hotel in Montreal. ...

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Hello ! This is all about sharing professional ideas, substantiated opinions & perspectives abou Marketing or  customer strategy, both...
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About Me

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Olivier J Cale
United States
Everyday and for the past 25 years, I have, from marketer, agency & management consultant positions, helped more than 200 brands develop their business, extract more revenue & profit out of their customer base.I help find the best ways for them to connect with their most important consumer segments in a truly holistic way, formulate the most relevant & differentiating value proposition and nurture mutually profitable relationships through added value communications & exceptional Customer Experience delivery...
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