LeBrandDoctor

Marketing chronicles rooted in 25 years of strategic & operational practice,organically grown with natural consumer-centric common sense (no Consulting or Politically Correct Modified B.S.), spiced up with R.O.I./accountability , out-of-the-box thinking and a dash of humour...Bam !

Monday, October 8, 2012

The 2012 US presidential campaign: a telling case of complex brand strategy & 21st century marketing

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EXECUTIVE SUMMARY:  (for the lazy or time-challenged) This election is a fascinating example of all layers & key dynamics of a comp...
Thursday, July 12, 2012

Why publicize the house when you are a house of brands ?

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  EXECUTIVE SUMMARY: (for the lazy or time-challenged): It might actually be a rather sensible strategic choice for some corporation...
Friday, July 6, 2012

Why Facebook has to make such a compelling case for the monetization of social Media

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There has been so much buzz from marketing, finance & social media pundits in the past month following Facebook's IPO that as things...
Wednesday, April 25, 2012

Why the "CMO extinction" theme is a tired climate change cliché:

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http://www.fastcompany.com/1834221/why-cmos-are-facing-extinction?partner=rss This Fast Company published blog is once again the same ...
Tuesday, March 27, 2012

The nature of True Innovation for a brand

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http://www.nydailynews.com/life-style/eats/taco-bell-introduces-doritos-taco-shell-article-1.1035078?localLinksEnabled=false As Taco Bell ...
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Tuesday, March 6, 2012

The right talents for 21st marketing: H.R. industry missing in action

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http://www.brandrepublic.com/news/1119423/Unilever-chief-Keith-Weed-brands-adapt-evolution-consumer-selection Keith is right BUT: As a ...
Tuesday, February 28, 2012

What’s behind the rise of French brands on the global scene

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The Artist’s historic triumph at the Oscars not only warmed my French pride and special love for French cinema but it also reminded me that...
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About Me

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Olivier J Cale
United States
Everyday and for the past 25 years, I have, from marketer, agency & management consultant positions, helped more than 200 brands develop their business, extract more revenue & profit out of their customer base.I help find the best ways for them to connect with their most important consumer segments in a truly holistic way, formulate the most relevant & differentiating value proposition and nurture mutually profitable relationships through added value communications & exceptional Customer Experience delivery...
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